MWW Group said it has been retained by Everlast as the company's PR agency of record.
MWW Group will spearhead a national public relations campaign that will include media relations, B2B and branding initiatives. Additionally, the firm will help guide communication strategy surrounding Everlast's 100 year anniversary in 2010, the company's increased penetration into the Mixed Martial Arts (MMA) category, and the introduction of new lines of innovative products and offerings.
