Attendance at the recently concluded Eurobike 2010 trade show in Friedrichschafen, Germany reached 41,482, up 6% from last year, according to show producer Messe Freidrichschafen.


An additional 22,300 cycling fans attended the show Sept. 4, when it is opened to the public. An estimated 1,732 journalists from 35 countries wer also present.

This year’s show was dominated by talk of how e-bike innovations and price hikes of 5 to 10% would impact the 2011 season. German automotive and appliance giant Bosch made a big splash when it noted it would invest 440 million in developing e-bike drive trains and other components. The company will supply e-drive components to at least 14 bike brands next spring, including Cannondale. Bosch told media at the show that the company expects to produce between 70,000 and 80,000 e-bike kits for the 2011 model year.

Messe Friedrichschafen recently said it would produce an Asian version of the show in Nanging China. That show will take occur alongside the Asia Outdoor show, which is also produced by Messe Friedrichschafen and drew 16,326 visitors and 359 visitors to the Nanging Nantex International Exhibition Center.