Etnies, the skateboarder-owned and operated global action sports footwear and apparel company, planted the first seed back in 2011 when it initiated its Buy a Shoe, Plant a Tree reforestation program and has since sprouted more than 200,000 trees in Costa Rica and Brazil.
A Etnies Buy a Shoe, Plant a Tree microsite, which includes a live tree-planting counter, has been launched.
Etnies also launched a new microsite and video infographic that tells the whole story behind Buy a Shoe, Plant a Tree: http://etnies.com/buyashoeplantatree
By visiting the new Buy a Shoe, Plant a Tree microsite on etnies.com, customers can learn how the program works and see how many trees have been planted so far, including their own tree contribution, through the live tree-planting counter. Also, the sites timeline breaks down the program year-by-year showing, through videos, photography and descriptive text, how this initiative has helped replenish devastated forest communities.
Now in its third year, the Buy a Shoe, Plant a Tree program continues to be cultivated. etnies is on track with its 2013 goal of planting 200,000 more trees in Sao Paulo, Brazil through the help of consumers and the brands continued reforestation nonprofit partner Trees for the Future.
The current spring 2013 Buy a Shoe, Plant a Tree collection for men, women and kids can be viewed and purchased on the Buy a Shoe, Plant a Tree microsite, including etnies pro surfer and current program ambassador Matt Wilko Wilkinsons signature colorways of the Dory and Dapper styles. The Make Wilko Plant Trees campaign can be viewed here: http://etni.es/makewilkoplanttrees
