Esquif Canoes hired Brian Heikenen, based out of Madison, WI, as Mid Western US Sales Representative. Brian comes to Esquif Canoes with experience in retail and open boat instruction with some of the leading Paddlesports Specialty shops in the Midwest. Brian’s experience and knowledge of the retail and instructional business in the Mid West will have him able to work very well with new and existing Esquif dealers.

“I have been paddling whitewater canoes for approximately 25 years, during which time I have had the privilege to explore many watersheds from coast to coast. I have also enjoyed the challenges and comraderie of whitewater canoe slalom competition over the past two decades. More recently, I received my ACA instructor’s certification and have been teaching whitewater canoeing for the past 5 years.”