Escalade Sports marketing team took home six ADDY awards at the annual American Advertising Awards held on February 23 at the Old National Events Plaza in Downtown Evansville. The American Advertising Awards, formerly known as the ADDYs, is the advertising industry’s largest and most representative competition.
Escalade Sports won a Judge’s Choice award, two Gold ADDYs and three Silver ADDYs at the 2018 competition. “Archery Brand Catalogs & Dealer Kit,” a six catalog, price list and welcome letter, was selected as a Judge’s Choice Award and also won a Gold ADDY in the Sales Promotion Catalog category.
“Karnage Crossbows Logo,” a new brand of crossbows under the Bear Archery division, won a Gold ADDY for Visual Logo Design.
Silver ADDY award selections were BearArchery.com for Digital Creative Technology Responsive Design, 2018 Archery Brand Photography for Visual Photography Campaign, and Bear Archery 30 Second Brand Spot for Regional/National Television Commercial.
“I am very proud of our team and the recognition they received for the work they consistently produce,” said David Vogrin, director of marketing for Escalade Sports. “We develop brands, produce catalogs and TV commercials, to support our retail partners, connect with consumers and sell the products we believe in–all very practical; it’s very gratifying to see that the work the team is doing is getting the acknowledgement it deserves from the advertising community as well.”
Conducted annually by the American Advertising Federation (AAF), the Evansville chapter ceremony is the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie to win ADDY Awards, which serve as recognition as the very best in their markets. At the second tier, local Gold ADDY winners compete against winners from other local clubs in one of 15 district competitions. District ADDY winners are then forwarded to the third tier, the national stage of the American Advertising Awards.
A Gold ADDY is recognition of the highest level of creative excellence and is judged to be superior to all other entries in the category. Entries that are also considered outstanding and worthy of recognition receive a Silver ADDY. Not all selection categories win an award.
Headquartered in Evansville, IN, Escalade Sports is a global manufacturer and distributor of sports and outdoor recreational equipment. Leaders in their respective categories, Escalade Sports’ brands include Bear Archery and Trophy Ridge archery accessories; STIGA and Ping-Pong table tennis, Accudart and Unicorn darting, Onix pickleball equipment; Triumph Sports indoor and outdoor games, GoalrillaT and Goalsetter residential in-ground basketball systems, Goaliath and Silverback residential in-ground and portable basketball goals; the STEP fitness products, Lifeline personal fitness, Woodplay.
