Escalade, Inc., the maker and marketer of indoor and outdoor games and hardlines, has acquired the Gold Tip archery business from Revelyst, Inc., the parent company of Camelbak, Bell Giro, Simms Fishing, and several golf tech brands, including Bushnell Golf and Foresight Sports.
Founded in 1989, Gold Tip manufactures products for target archery and bow and crossbow hunting. The company also produces the Bee Stinger line of bow stabilizers.
“Having participated in the archery market for nearly 100 years, Escalade recognizes the strength of the Gold Tip and Bee Stinger brands and their enduring connection to archery and bowhunting enthusiasts,” the company said in a media release. “The acquisition presents a significant opportunity to further expand Escalade’s presence in the archery market with the addition of precision carbon arrows and premium stabilizers.”
Escalade’s portfolio of archery brands includes Bear Archery, Trophy Ridge and Cajun Bowfishing.
“We have been committed to archery for generations and are a proud steward of Fred Bear’s incredible legacy for over 20 years,” said Escalade’s CEO, Armin Boehm. “The archery and bowhunting markets continue to be a strategic priority for Escalade. Adding Gold Tip and Bee Stinger to our archery family will further strengthen our market position and expand our opportunities. We look forward to investing in Gold Tip and Bee Stinger to further accelerate product innovation and to build on both brands past success.
Eric Nyman, CEO of Revelyst, commented: “The sale of Gold Tip and Bee Stinger allows us to further concentrate our focus on our key categories and brands while accelerating our investments in sports technology and gear. Escalade is a natural home and owner for the Gold Tip and Bee Stinger business, and I’m thrilled these brands will be in their capable hands.”
Gold Tip and Bee Stinger will join Escalade’s archery portfolio, which is led by Jon Lené, president of Bear Archery.
“This is an exciting new chapter with Gold Tip and Bee Stinger joining our family,” said Jon Lené. “We are realizing our strategic goal of providing a complete and market-leading range of archery and bowhunting products to better serve our loyal dealers, distributors, and retailers. The addition of these two leading brands will expand our team’s commitment to offer the best and most innovative products backed by superior customer service, distribution, and sales and marketing expertise.
Image courtesy Gold Tip Archery
