Escalade, Inc. has acquired the assets of ASL Solutions, a manufacturer of insulated dog houses. Founded in 2000 and based in Ste. Marie, IL, ASL Solutions product offerings include insulated dog and cat houses and accessory products, including the Dog Palace, CRB Palace, RB Palace, and DP Hunter product lines.
Terms were not disclosed.
Escalade said the acquisition adds “complementary manufacturing capabilities and a differentiated product platform to its existing portfolio. ASL Solutions’ rotational molding expertise and durable, fully insulated dog houses expand Escalade’s domestic production capabilities while providing a meaningful entry into the growing pet market.”
Escalade said “ASL’s products, engineered to help pets stay warmer in colder weather and cooler in warmer conditions, complement its sporting goods, recreation and other outdoor, backyard, and family-oriented products.” Escalade expects to leverage capabilities, resources and reach to strengthen ASL’s existing product lines and expand into complementary categories.
“In addition to the expanded U.S.-based manufacturing capabilities, this acquisition supports our strategy of pursuing complementary opportunities that can drive long-term value creation. ASL provides a meaningful entry point into the growing pet market, which is a natural adjacency to our sporting goods and recreation markets. We look forward to building on ASL’s strong foundation and providing consumers with premium products designed with the quality, durability, and thoughtful design they expect from our brands,” said Patrick Griffin, Escalade’s president and CEO.
“We founded ASL Solutions with a simple goal: to create better, more durable spaces for pets and give owners greater peace of mind. That commitment has guided our approach to product innovation for more than 25 years, and we are proud of the foundation we have built. We believe joining Escalade is a logical next chapter for the company and our customers, and that Escalade’s resources, reach, and shared commitment to quality will create additional opportunities and bring our products to even more pets and their owners,” said ASL Solutions owners Howard Atkison and Bob Guinn.
ASL Solutions will join Escalade’s US Weight Group portfolio of fitness and safety products, which is led by Allison McDonald, general manager of US Weight Group.
“We are excited to welcome the ASL team and look forward to bringing their experience, expertise, and passion to our organization. The addition of ASL’s rotational molding capabilities complements our existing injection and blow molding capabilities, expanding our domestic manufacturing platform and creating opportunities to leverage the strengths of our organization. Entering the pet market provides a meaningful new category for us, and we believe the combination of our teams, capabilities, and shared commitment to quality and innovation will create compelling new opportunities for long-term growth,” said McDonald.
Founded in 1922, and headquartered in Evansville, IN, Escalade’s brands include Goalrilla in-ground basketball hoops; Stiga tennis tables and accessories; Bear Archery and archery equipment; Brunswick Billiards tables and accessories; Accudart darting; Onix pickleball; Lifeline fitness products; and Rave Sports water recreation products.
Image courtesy ASL Solutions
