High-Value, Low-Price (HVLP) gym chain EoS Fitness announced a new multi-year partnership with Hyrox. Starting this fall, EoS will become the first major fitness chain globally to integrate official Hyrox Training Zones directly into its gym floors.
The partnership will also inject custom, race-ready “Hyrox Training+” workout programs into the EoS mobile app.
“Hyrox has ignited a global movement around strength, endurance and the drive to push beyond what you thought possible,” said Shilpi Sullivan, chief marketing officer at EoS Fitness. “We are incredibly proud to partner with Hyrox to bring that energy to EoS members in a way that is bold, accessible and built for every fitness level. At EoS, when we commit to something, we go all in, and this partnership is no exception. Together, we’re delivering expert programming, immersive training experiences and guidance from Hyrox elite athletes to help members train smarter, build confidence and gain a real edge on race day.”
The phased rollout will begin at EoS Fitness in Chandler, AZ, and San Diego, CA, before expanding to additional gyms nationwide. As part of the partnership, EoS plans to introduce Hyrox training at 25 locations across the country. Select gyms will feature dedicated Hyrox Training Club (HTCx) spaces equipped with Centr equipment, the official Hyrox race equipment, while additional locations will offer Hyrox Training Club (HTC) areas featuring sleds, wall balls, SkiErgs, rowers and more, inspired by the official Hyrox competition environment.
Later this year, EoS Fitness Will Power tier memberships will receive exclusive access to instructor-led Hyrox training classes featuring official Hyrox programming and custom choreographed programming as well as official Hyrox training plans through the EoS mobile app and early access to Hyrox races throughout the U.S. EoS Fitness also plans to host simulation events that recreate key elements of the race experience.
“The growth of Hyrox across the United States has been exponential, driven by a massive community of athletes looking for a clear, measurable goal to train for,” said Douglas Gremmen, chief growth officer and member of the board at Hyrox. “By partnering with EoS Fitness, we are bringing official Hyrox training environments, equipment and digital programming to hundreds of thousands of gym-goers. This collaboration significantly expands our U.S. footprint and makes training for a Hyrox race more accessible than ever before.”
Image courtesy Hyrox
