EoS Fitness has acquired 23 Gold Gym locations in Southern California that were owned by Gold’s Gym’s franchise partner, SoCal Fullerton.
EoS, with over 200 locations open or in development, first opened its doors in Southern California in 2015 with five locations. With this acquisition, Southern California is now EoS Fitness’ largest market in the U.S., with 46 locations, and the company has plans to have 50 gyms in the region by the end of 2025.
“While this acquisition accelerates our expansion in a highly competitive real estate market, we are especially grateful to Angel and Willy Banos, the founders of this Southern California franchise, for their vision and diligence in building these gyms and maintaining such high standards of operation over the last three decades,” said EoS Fitness CEO Rich Drengberg. “It’s this foundation that is one of the ways we can extend the premium fitness experience EoS Fitness is known for to a broader audience while enhancing access for existing members.”
Drengberg played an integral role in the early growth of the group behind these Southern California locations, serving as vice president of marketing and sales for 15 years before departing in 2015 to build EoS Fitness.
“The Banos brothers have a long history of setting standards for excellence in the fitness industry,” said Drengberg. “The passionate leadership and dedication behind these gyms resonate deeply with our pursuit of excellence at EoS Fitness. We look forward to advancing this legacy and our shared values, enriched by the innovative thinking of the EoS leadership team.”
With the 23-gym acquisition, EoS enters several new markets in Southern California, including Beverly Center, Hollywood, Long Beach, and Santa Barbara. EoS plans to retain all of the franchise’s gym-level teams.
“As my brother and I reflect on our extraordinary 37-year journey, we are filled with profound pride. We are honored by the progress we achieved, the community we have built and the meaningful contributions made to our members’ health and well-being,” said Angel Banos, CEO of the 23-gym Southern California franchise. “Entrusting our legacy to EoS Fitness, a company that has already forged an impressive path in our industry with its highly accessible, quality-driven gyms, ensures our vision and impact continue to flourish across Southern California and beyond.”
Image courtesy Gold’s Gym
