EMU Australia added Trisha “The Dish” Navidzadeh as the company’s new Los Angeles and Orange County region sales rep.

“An industry vet, Trisha is filled with a wealth of contacts and relationships in the action sports realm,” explains Greg Licht, president of EMU Australia. “She’s creative, connected and just what EMU has been looking for to get the brand where it needs to be in the Southern California territory and we’re thrilled to have her on board.”

Trisha has over seven years of experience creating and distributing successful brands within the action sports realm, including her most recent post at Globe Shoes as the distributor for Gallaz junior skate shoes and apparel in the Los Angeles and northern Orange County market. In just a few short years, she dramatically increased annual gross sales for the Gallaz brand in her territory. Prior to that, she co-created and distributed the Blur Optics division brand of O’Neal Racing. In 2001, Trisha created Back to Basics Snowboards and took on the position as Director of Marketing and Sales for the brand, which she distributed through 200 sales reps across the country.