Eastern Mountain Sports Inc. plans to open three new stores in the coming three months.


An existing location at the Plaza at Buckland Hills in Manchester, CT is moving approximately 12 storefronts down the plaza into a new, 18,831-square-foot space next to PetSmart. South Portland, ME will be the home of the company's second location in the greater Portland market in the form of a 20,442-square-foot location at 301 Maine Mall Road next to Toys 'R Us. In North Brunswick, NJ construction is currently underway for a brand new 13,013-square foot-store in the North Village Shopping Center.


“These three new stores are part of our ongoing strategy to expand our presence in the northeast to better serve outdoor athletes from novice to expert,” said Eastern Mountain Sports CEO Will Manzer. “We're tremendously excited to provide old and new customers alike with a world-class shopping experience they won't find anywhere else.”


Weekend-long grand opening celebrations are currently schedules as follows:


  • Buckland Hills: April 27-29
  • South Portland: May 11-13
  • North Brunswick: June 15-17

Details will be communicated on each store's page on ems.com which can be found through the web site's store locator feature. “At Eastern Mountain Sports, we sell fresh air, fitness and stress relief,” CEO Manzer added: “We're on a mission to encourage Americans to take advantage of all the close-to-home recreation opportunities available to them and these new stores will play a key role in accomplishing this goal.”