Eastern Mountain Sports will open a new flagship location in Boston in May. Located in the heart of Harvard Square in Cambridge, Mass., this store will showcase Eastern Mountain Sports new store design. The format will feature a larger selection of outdoor apparel and gear, as well as visuals designed to enhance and streamline the shopping experience.
“The Boston market is an important part of our strategy to evolve the Eastern Mountain Sports brand,” said Scott Barrett, vice president and chief marketing officer of Eastern Mountain Sports. “Harvard Square is in a vibrant part of the city, catering to an energetic consumer who is clearly interested in outdoor pursuits. As we execute our business plan of building the brand and reaching out to younger consumers, this location is a clear milestone in achieving our goal.”
The Harvard Square location, 15,000 square feet, is located at One Brattle Square in Cambridge, directly adjacent to the Harvard Square T station. The store staff will hosting regular in-store activities such bike maintenance, backpacking and family camping clinics. Store management has specific plans to become an integral part of the community.
