Sears Holdings opened the first-ever Edwin Watts Golf Shop in the state of New Jersey – inside a Sears store. The in-store shop at the Livingston Mall in Livingston is one of 12 new service-oriented Edwin Watts Golf Shops that will open inside Sears stores in 2010.

It is one of four Edwin Watts Golf Shops to open in the Northeast. In addition to the New Jersey store, the other store locations include Garden City, Yonkers and Hicksville, N.Y.; Friendswood and Humble, Texas; Columbia and Silver Spring, Md.; Falls Church, Va.; Vernon Hills, Ill.; Murray, Utah; and Pembroke Pines, Fla.

“We are very excited to open the first-ever Edwin Watts Golf Shop in the state of New Jersey, further establishing our retail presence in the northeast through the Sears partnership,” said John Watson, Chief Executive Officer, Edwin Watts Golf Shops. “By collaborating with Sears, we are able to introduce golf to a new audience of consumers, while providing Sears shoppers with the finest golf equipment and accessories available in the industry today.”

The in-store shops range from 2,700-3,000 square feet.