Edwin Watts Golf said its Think Golf It’s Friday consumer retail tour, which debuted in early February, has been expanded to more than 30 store locations. Many stops on the 2011 TGIF TOUR have evolved from a series of two-day events designed to promote the game of golf heading into the weekends, into a week-long schedule of activities, encompassing a breadth of interactive programs, new product testing, PGA TOUR Player appearances, custom fitting, par 3 challenges, spectacular deals and more.
“TGIF Tour results have far exceeded our expectations and we continue to look for opportunities to add more value to these events,” said John Watson, CEO, Edwin Watts Golf Shops. “Our partners are stepping up and recognizing the importance in supporting this initiative and bringing the best product offerings to golfers in an effort to help drive more players out onto the course. The more we custom fit players for their equipment, while matching them up with the greatest brands in golf, the more likely they are to play additional rounds. It’s a win-win program for the golf industry.”
The TGIF TOUR events, which are free and open to the public, provide consumers with the opportunity to test out the latest product, tune-up their game with performance club & ball fitting, register to win an assortment of prizes, and more. Several PGA TOUR stars have also made appearances during this inaugural TGIF TOUR, and leading manufacturers have supported the events with their Retail and TOUR vans on-site, and an assortment of giveaways and prizes.
Edwin Watts Golf has more than 90 stores.
