Eddie Bauer signed a long-term renewal agreement with Alliance Data Systems Corp., which provides Eddie Bauer with private label credit card and data analytics services.
“We consider the Eddie Bauer Credit Card to be a key component of our brand value proposition, and we place a high degree of importance on the relationship we have with our cardholders,” said Adam Diamond, senior vice president, marketing for Eddie Bauer, which sells its outdoor gear through 370 stores in the United States, Canada and Japan and at eddiebauer.com.
Alliance Data’s Retail Services business will continue to deliver a marketing-driven private label credit card program that recognizes and rewards Eddie Bauer cardholders and complements the reward incentives the Eddie Bauer Friends rewards program offers customers. The company manager more than 130 private label and co-branded credit card programs. Eddie Bauer cardholders earn nearly double the rewards for purchases made with the Eddie Bauer Credit Card.
In addition to points earned on purchases, the credit card program provides cardholders with access to other exclusive offers such as free return shipping, birthday rewards, coupons and special shopping events. Alliance Data will support Eddie Bauer with new card issuance and ongoing customer lifecycle marketing programs designed to drive brand engagement and repeat purchases.
