Authentic Brands Group (Authentic), owner of Eddie Bauer, has expanded its partnership with longtime licensee Eddie Bauer Outdoor 5, LLC (Oved) to manage the retailer’s e-commerce and wholesale operations, as well as design and product development in North America, focusing on digital growth, while Catalyst Brands will continue to operate Eddie Bauer’s retail and outlet stores across North America.
The decision creates a “unified strategy under Authentic’s ownership for the Eddie Bauer brand, leveraging Oved’s strengths in wholesale and e-commerce operations alongside Catalyst’s retail expertise.”
“Our relationship with Oved has been built on trust, shared vision and operational excellence,” said Jarrod Weber, global president, Sports & Lifestyle at Authentic. “This next chapter aligns Eddie Bauer with a partner with expertise in the outdoor space, while allowing Catalyst to focus on its successful lifestyle portfolio. Together, we’re setting the brand up for long-term, sustainable growth.”
Oved has been a longtime partner of the brand for over two decades.
“We are thrilled to expand our partnership with Authentic and take on this exciting new role with Eddie Bauer,” said David Oved, CEO of Oved. “Eddie Bauer’s legacy of quality, performance and adventure is unmatched, grounded in a century-long commitment to creating products that inspire confidence, comfort, and a genuine connection to the outdoors. We see tremendous opportunity to meet consumers where they are – shopping online and through leading multi-brand retailers, by enhancing the brand’s reach, growing its digital footprint, and delivering exceptional products across the market.”
Image courtesy Eddie Bauer
