Ecco has added sales rep groups in four territories to expand its business in the outdoor and athletic specialty category. The announcement follows the appointment of Erik Walcott as global head of specialty sales.

“The outdoor market is shifting and becoming much faster and more athletic, and we see a lot of potential for Ecco Outdoor as we offer our retailers a point of difference, newness and most importantly, profitability,” said Thomas Dixon, national sales and product manager for Outdoor for Ecco USA. “We’ve been able to recruit some of the best agencies and reps in the business, choosing partners who have the knowledge, expertise and mindset to grow with us.”

Pat Davis will lead the Green River Sales group in the Rockies, with accounts existing and currently opening in Colorado, New Mexico, Utah, and Wyoming. With Green River Sales, Ecco joins other outdoor and specialty brands including Mountain Hardwear and the Stanley brand.

Stephanie Terrell Guth and Katie Woodruff of bettysport are taking on the South Central region for the brand, covering Arkansas, Louisiana, Oklahoma, Mississippi, and Texas, where they also drive sales for Eagle Creek, Outdoor Research and Prana.

Paul Gerten of Gerten Outdoors will head up the Midwest states of Iowa, Kansas, Minnesota, Missouri, Nebraska, North Dakota, South Dakota, and Wisconsin with sales for brands like Nemo and Primus.

Cody Prudoehl of Outside Moves adds Ecco outdoor to its sales mix which includes bringing Howler Brothers, Mammut, Nitro Snowboards, Oakley, and Topo Designs sales and service to specialty partners in Illinois, Indiana, Michigan, Ohio, Kentucky, and Pennsylvania.

The new sales force joins current agencies in the Pacific Northwest and West Coast led by Bill Campbell of Strategic Sales Solutions and, in the Southeast, with Katherine Corbett of Venture Out Inc.

“This investment in our specialty channels comes with growth that has, despite a tough year, allowed us to partner with well-established rep groups who truly know specialty sales,” added Dixon. “We now have a sales force in place that will nurture their strong connections, serve our retail base and create opportunities for us in new points of distribution in the ever-evolving outdoor market.”

Photo courtesy Ecco