Ecco has appointed Matt Feiner as chief commercial officer (CCO) of Ecco Americas.
Feiner was most recently the president and CEO of The SG Companies, which manufactures footwear under the Rugged Shark brand, as well as through various licenses, including Sperry, Salt Life, IZOD, Harley-Davidson, and Dockers.
Prior roles for Feiner include SVP and GM of the wholesale division at Stride Rite, and VP of U.S. merchandising at Reebok.
Feiner announced the hiring on his LinkedIn account, writing, “I’ll be joining a company I’ve long admired—an iconic heritage brand known globally for quality, comfort, and innovation. From my earliest conversations with the Ecco team, I was struck by their passion, talent, and deep commitment to craftsmanship. I’m eager to help shape the commercial strategy for the region and contribute to the continued evolution of a brand with such a rich legacy.
“Thank you to everyone who supported me throughout this transition—friends, former colleagues, mentors, and the many new connections I was fortunate to make along the way. Your advice, encouragement, and perspective made a real difference, and I’m genuinely grateful. Looking forward to the journey ahead.”
Image courtesy Ecco
