Easton Sports entered into a multi-year agreement to become the Official Team Equipment Supplier to Little League Baseball and Softball. The partnership provides Easton with extensive marketing opportunities designed to benefit from Little Leagues popularity and reach, including several specifically tied to the Little League Baseball World Series.
As part of the partnership, Easton will immediately gain exclusive
rights on-site to distribute ball gloves, batters gloves, catchers
protective, bags, footwear, and accessories to each team participating
in the Little League Baseball World Series. Bats will be added to the
list beginning in 2011.
“We are thrilled to be taking our partnership with Little League Baseball and Softball to the next level,” said Mike Zlaket, Executive VP & General Manager of Eastons Baseball/Softball division. “We feel that our brand and our youth baseball and softball products are second-to-none, and there isnt a better or broader platform from which to showcase them than Little League.”
He adds, “Its a very big statement from our company in a very difficult economic environment, but its the kind of confident, forward-thinking move that we think will pay big dividends both now and in the future.”
Founded in 1939, Little League Baseball and Softball is the worlds largest organized youth sports program, with nearly 2.7 million participants and 1 million volunteers globally.
“Easton has long been a great friend of Little League Baseball and Softball, and this partnership represents a very significant commitment to making this relationship even stronger,” added Stephen Keener, President & CEO of Little League Baseball and Softball. “They have a great brand and are clearly intent on growing their market share, and were looking forward to the many benefits our 7,500 local Little League Baseball and Softball programs will receive from the strength of the Easton Sports brand.”
