3d Lacrosse, Inc, the creator of events, training, and spring break programming, announced the formation of a strategic marketing and sponsorship relationship with Easton Lacrosse.
“At 3d Lacrosse we take pride in developing players,” said 3d Chief Executive Officer Jamie Munro. I am pleased and honored for 3d Lacrosse to join forces with Easton Lacrosse as a marketing partner and supporter of some of our main products, including the Denver Shootout, 3d Select Club teams, and Spring Break training programs in both Florida and Arizona. Easton has an outstanding leadership team and I am looking forward to working with them going forward.”
During the next twelve months, Easton Lacrosse will be the presenting sponsor of several events and programs, including the Denver Shootout, 3d Spring Break and all 3d Select Club teams. Complete details on 3d Lacrosse programming are available online at www.3dlacrosse.com.
“Easton is always looking to partner with brands that we believe share the principles that drive our brand: performance, innovation and passion,” said Doug Appleton, General Manager of Easton Lacrosse. “Our partnership with 3d is another step towards growing both Easton Lacrosse and the sports itself.”
Easton-Bell Sports acquired Talon Lacrosse in January 2010 to mark its official entry into the lacrosse market, despite the fact that Easton has been designing lacrosse equipment for the last decade and holds innovative patents in the lacrosse space.
“Over the past decade, there has been tremendous expansion in the sport of lacrosse,” stated 3d Chief Operating Officer Greg Waldbaum. “As we looked toward the marketplace for strategic partners and sponsors, we received great interest in our brand and company. Easton was a natural fit for us, as we are both in expansion mode and clearly have congruent goals and growth plans. This new venture allows 3d and Easton to grow with the game and affords both companies access to additional ideas, people, players, contacts, and resources that each could not produce independently on their own.”
