Easton-Bell Sports and Veltec Sports, Inc. have decided to end their distribution agreement and sales representatives of Easton-Bell Sports will take over Easton distribution effective September 1st. Veltec will continue selling Easton wheels and components to retailers throughout the month of August.
The transition is due to the merger between Easton and Bell Sports, which was first announced six months ago in February (See BOSS_0607). John Harrington, senior vice president of the Easton Bike division of Easton-Bell Sports said, “Veltec has been an outstanding distributor for us, quadrupling Easton sales over the past four years, and we appreciate their pro-active partnership in the changeover period.”
Easton-Bell will purchase all remaining Easton inventory from Veltec in the final weeks of the month, both to build inventory in Easton-Bell’s Rantoul, Illinois warehouse and to maintain market stability throughout the sales channel.
