Easton Bell Sports recently hired Kimberly-Clark veteran Laura Moore as SVP of corporate communications.

She will establish and lead the company's corporate communications function and help raise the profile of its flagship brands: Riddell, Easton, Bell, and Giro.

Moore began with Easton Bell Sports earlier this month and reports to Paul Harrington, the company's president and CEO. Her role will involve oversight of internal communications, public relations, public affairs, media relations, and crisis communications