Dave Dyer, the chief executive officer who led a recovery at Lands' End before its subsequent sale to Sears last year, told employees Wednesday he would leave his current post as head of Sears' customer direct division on Aug. 8 to pursue other opportunities.

Dyer is seen as the mastermind behind the revival at Lands' End.

Gary Comer, the catalog-company's founder, lured Dyer to the Wisconsin headquarters in 1998 as the company was struggling with its worst annual performance. Profits at Lands' End had dropped by half to $31.2 million.

Dyer's job was to fix the company and position the catalog retailer for growth. By the end of the company's fiscal year in 2002, profits had swelled to $66.9 million.

Mindy Meads is now the top merchant on Sears' executive team.