Dunlop Sports Americas Appoints Retail Brand Marketing Director

Dunlop Sports Americas (DSA) hired Kyle Freeman as its new retail brand marketing director to guide retail brand marketing strategy across the Srixon, Cleveland Golf, and XXIO brands. He brings over two decades of experience across the golf and athletic industries to the position.

Most recently, Freeman served as the U.S. sports marketing director at TaylorMade Golf Company for nearly two years. Dunlop Sports said in a media release that at TaylorMade, “Freeman led all U.S. sports marketing operations, managed a $10 million budget, directed national staff programs, and played a key role in driving $200 million green-grass business through strategic partnerships and brand initiatives.:

Prior to TaylorMade, Freeman served as a senior sales manager, Strategic Partnerships at TravisMathew Apparel from December 2021 to January 2024, and director of Sales for the licensed Under Armour uniform business at HanesBrands from September 2018 to January 2022. Prior to HanesBrands, Freeman was at Nike for 12 years, with roles including NA senior marketing/brand manager and U.S. green grass marketing manager for Nike Golf.

Freeman’s background also includes founding and operating King Duke’s Premium Pet Products, a direct-to-consumer business.

“Kyle has spent his career at the intersection of brand, retail, and the golfer,” said Chris Kircher, Dunlop Sports Americas’ VP of Marketing. “He understands what it takes to earn trust with retail partners, create meaningful in-store experiences for the consumer, and translate brand stories into results on the sales floor. His leadership will be a valuable addition as we continue to grow our presence at retail.”

“I’ve always believed the retail environment is where brands truly come to life for golfers,” said Freeman. “Srixon, Cleveland Golf and XXIO each have a clear and authentic performance story, and I’m excited to help bring those stories to life through retail experiences that support fitters, engage golfers and drive confident purchase decisions.”

Image courtesy Dunlop Sports / Srixon