Dreams, Inc. has partnered with the University of Louisville to re-launch the team's official Cardinal Authentic online store, shop.uoflsports.com.  The partnership with Louisville marks Dreams'
74th web syndication client and its fourth alliance with a top-tier
college, following the University of Miami Hurricanes, University of
Texas Longhorns, and University of Purdue Boilermakers.

The site consists of an assortment of hard and soft goods, including apparel, headwear, gifts, novelties, home decor and collectibles.

“Louisville 's new Cardinal Authentic online shop provides its fans a greater range of gear and trend-specific merchandise to choose from,” said Kevin Bates , president of Dreams' retail division. “By employing our unique e-commerce technology and our robust distribution network, Louisville is able to offer in a turn-key fashion an enhanced shopping experience while realizing a stronger revenue stream in support of team activities.”

Said Kenny Klein, senior associate athletic director at the University of Louisville . “With a portion of proceeds from every purchase made through the Cardinal Authentic online store going directly to the athletic department, fans across the country can show their allegiance to U of L while taking in this one of a kind customer experience.”

This new, multi-year marketing partnership with Louisville marks Dreams' 74th web syndication client and its fourth alliance with a top-tier college, following the University of Miami Hurricanes, University of Texas Longhorns, and University of Purdue Boilermakers.