Dr. Martens announced the appointment of general managers (GMs) for all major markets as part of its effort to simplify its operating model and align it with its new consumer-first strategy.

The appointments include Nick Duff as UK GM, Nathalie Schneider as France GM, Kristin Staeren as DACH GM, and Giorgio Trevisan as Italy GM. Dr. Martens said, “All four are internal promotions and their talent and experience will be instrumental to growing consumers in their markets.”

Dr. Martens also recently welcomed Yoichi Oikawa as its new Japan GM. Dr. Martens said, “Yoichi has extensive experience in consumer engagement, multi-channel and building teams across Japan and APAC, most notably for Champion and Adidas.”

The U.S. market is still run directly by Paul Zadoff, president of the Americas.

Dr. Martens said, “These six markets are each significant for our business, accounting for over 80 percent of global revenues, and the new market structure will ensure each market is run by a dedicated leader and team.”

Dr. Martens also said it is simplifying its leadership structure, with a newly created executive team led by CEO Ije Nwokorie. The team will set business direction to include:

  • ​Ije Nwokorie: CEO
  • ​Giles Wilson: CFO, with Technology and Strategy both reporting into Wilson
  • ​Carla Murphy: Chief Brand Officer, including Product, Marketing, Customer Experience and Sustainability
  • ​Anna Duffiet: Chief Operating Officer (interim)
  • ​Mike Stopforth: Chief Commercial Officer, with the market GMs reporting into this newly created global role, together with Growth and Partner markets.
  • ​Paul Zadoff: President of Americas
  • ​Bridget Jolliffe: Chief People Officer
  • ​Katherine Bellau: Chief Legal Officer and Company Secretary

Nwokorie said: “Over the past year, we have reorganized our business and ways of working so that we are truly consumer-first, as opposed to channel-led. I am excited to work alongside our leadership team, combining experienced Dr. Martens leaders and world-class talent from some of the most desired global brands. They will each play a significant role in helping us to deliver against our strategy and scale the business in the years ahead.”

Image courtesy Dr. Martens