Dr. Martens PLC has signed a distribution partnership with Beside Group in the United Arab Emirates (UAE), marking the brand’s first entry into the UAE. Additionally, the brand has partnered with Crosby to expand in Latin America.
Beside Group is a partner for international brands in the Middle East. As part of the partnership, Dr. Martens stores in the UAE are “expected in the future.”
The partnership with Crosby will expand the brand’s reach in Mexico, Argentina, Paraguay, and Chile, and includes the opening of more mono-branded retail stores, as well as wholesale operations.
As part of its partnership with Crosby, Dr. Martens opened a store in Santiago, Chile, this week, its second in the region, following the opening of a store in Argentina in August.
Ije Nwokorie, CEO of Dr. Martens, said, “These exciting partnerships are consistent with our strategy of entering new growth markets to reach more consumers than ever before through a capital-light approach.
“We see enormous potential for Dr. Martens in the UAE and Latin America and are delighted to have two partners who really understand both the depth and breadth of our iconic brand.”
Image courtesy Dr. Martens
