Dr. Martens has appointed Justin Lee Seungoh as general manager for South Korea. Lee Seungoh is said to have more than 20 years of experience across Nespresso, Samsung and Unilever, where his roles spanned brand strategy, marketing and consumer engagement. The company added that he he brings global expertise, having worked in leadership roles across China and the UK, while also having a deep understanding of the South Korean market. He most recently served as head of marketing at Nespresso South Korea.
“Justin will lead Dr. Martens’ South Korea business and country leadership team,” the company said in an October 1 media release announcing the hire. “His appointment marks an important milestone by the company in a high-growth-potential market.”
Lee Seungoh will report to Mike Stopforth, the company’s chief commercial officer and will also join the Dr. Martens’ Leadership Team, bringing market-specific expertise to an increasingly global top team.
“Justin is a fantastic fit to lead our South Korean business as we build on already strong foundations in the market,” offered Stopforth. “He brings with him a wealth of experience both within the South Korean market, and globally, having worked for some of the world’s largest consumer and retail companies. South Korea is an exciting and strategically important market for Dr. Martens, and Justin’s appointment reflects our commitment to investing in both our key markets and world-class talent across the organisation.”
Images courtesy Dr. Martens South Korea and Justin Lee Seungoh/LinkedIn
