Dr. Martens appointed former Burberry executive, Katie Morton, as global customer director.
Morton joins Dr. Martens on October 26. She spent over 17 years at Burberry, where she was a founding member of the brand’s digital team. Throughout her career with the business, she held a series of senior global leadership positions, most recently serving as global vice president, Online to Offline, where she led Burberry’s omnichannel strategy across five regions.
Most recently, Morton worked as an independent consultant, advising brands including Fortnum & Mason on consumer strategy, transformation and international growth.
As Dr. Martens’ global customer director, she will be responsible for “strengthening the company’s consumer-centric approach globally, helping more consumers discover, connect with and deepen their relationship with the Dr. Martens brand.”
Morton’s appointment follows a series of recent senior leadership appointments across the brand, product and consumer organisation, including Isadora Versiani as global product design director and Nadia Svensson as global merchandising and product director, as Dr. Martens as part of the brand’s “Levers for Growth” strategy. Dr. Martens said, “Together, these appointments reflect the company’s commitment to building a more consumer-first organisation, bringing deeper expertise across consumer, product and brand leadership to drive long-term growth and relevance.”
Carla Murphy, chief brand officer at Dr. Martens, said: “Katie has an outstanding track record helping some of the world’s most iconic brands better understand and serve their consumers. She brings a powerful combination of consumer insight, commercial expertise and deep experience leading transformation at scale, alongside a proven track record of building high-performing teams and capabilities that deliver meaningful business impact.”
Murphy added, “This appointment is another important step in enhancing the capabilities that support our Levers for Growth strategy. Together with the recent appointments across our product and brand leadership teams, Katie’s arrival strengthens our ability to better understand our consumers, respond to their evolving needs and create memorable brand experiences that deepen our connection with our consumers around the world. We’re thrilled to welcome her to the team.”
Images courtesy Dr. Martens
