Dockers announced the U.S. launch of its Game Day Khakis collection, a new line of khaki pants specific to 10 college partners including Louisiana State University, University of Minnesota, Oregon State University, Texas A&M University, University of Georgia, University of Illinois, University of Kentucky, University of Michigan, University of Missouri and Washington State University.
The brand’s first collection of licensed college apparel will consist of two different khaki styles that incorporate the college colors, logos and mottos. Blending the rich traditions of college sports with the versatility of Dockers signature styles, Game Day Khakis give fans the ability to express team pride through their everyday wardrobe.
The Dockers Game Day Khakis collection features two of brand’s quintessential khaki styles: the Game Day Alpha Khaki, for a modern slim and tapered fit, and the Game Day Classic Khaki, which offers a more classic silhouette. Each product is available in traditional British Khaki and the schools official color for a bolder look. Customizable options and the tasteful incorporation of the team colors and logos are features which help to differentiate this collection of college-themed pants. The back right pocket features an embroidered school emblem and printed inside the internal waistband is the teams rallying cry. Dockers Game Day Khakis can easily be dressed up for higher stake events, dressed down for more casual settings and worn to almost any occasion.
The Dockers Game Day Khakis campaign will run on print, online and out-of-home advertisements through channels reaching student, alumni and fans of the 10 participating schools. With an emphasis on localized tactics, the brand initiative incorporates messaging that speaks to each schools unique traditions and will feature experiential marketing activations on each campus. Dockers will support the campaign across the brands social media channels at www.facebook.com/Dockers and @Dockers with #GameDayKhakis.
Dockers® Game Day Khakis will be available beginning August 27, 2013 for men on Dockers.com, Macys.com and at select Macys stores. The Alpha Game Day Khaki will have a suggested retail price of $78.00 and the Classic Game Day Khaki for $68.00.
