Pure Fishing said it will expand its current distribution with Big Rock Sports, a leading wholesale distributor, to include Abu Garcia, Berkley, Fenwick, Gulp!, Mitchell, SevenStrand, Spiderwire, Stren, and Trilene products.
Pure Fishing has a long standing and strong relationship with Big Rock Sports which currently distributes Penn, Pflueger, Shakespeare, and Ugly Stik products.
“The expanded presence with Big Rock Sports will build upon our strong brand distribution and greatly enhance service to our customers and consumers,” said Terry Carlson, CEO of Pure Fishing. “We have a long history of developing strong, mutually beneficial partnerships with distributors and retailers. This past February, we were honored to be recognized as the 2007 Big Rock Vendor of the Year on behalf of our Shakespeare Fishing Tackle.”
