Dicks Sporting Goods has issued a letter of apology to the organizers of the recent Canoecopia event in Minnesota (BOSS_0512) after flyers advertising “Dicks Sporting Goods Store Closing” were distributed at the event. BOSS received a copy of the letter from DKS.
The letter, signed by SVP of Merchandising Gary Sterling and SVP of Marketing Jeff Hennion, explained that the liquidation of a local store had been outsourced to a third party and that “neither the direction to visit Canoecopia nor the people involved came from Dicks Sporting Goods.” The letter continued that Dicks had “discussed this issue with [their] liquidation firm and taken appropriate actions” and that “this kind of action is in no way endorsed by Dicks Sporting Goods, nor will it happen again by anyone associated with [them].”
>>> Good move by Dicks to quickly respond to the demands of the event…
