Dick’s Sporting Goods announced multiple enhancements to its ScoreCard Loyalty Program, including introducing ScoreCard+, a new paid membership tier.
“Our relationship with our athletes goes beyond transactions,” said Emily Silver, chief marketing, e-commerce and athlete experience officer at Dick’s. “We’re there when their child gets their first glove, soccer ball or football cleat. We’re there helping them build memories through experiences at our House of Sport and Dick’s stores. We’re there when they need something quick and when they want to learn something new. Our enhanced ScoreCard and new ScoreCard+ programs recognize the deep relationships we have with our athletes and reward them not just for purchases, but for all the ways in which they interact with us today. We look forward to continuing to build and enhance the program with additional meaningful benefits over time.”
About 30 million customers, representing over 75 percent of sales, are in Dick’s ScoreCard loyalty program.
Image courtesy Dick’s Sporting Goods
