GE Capital Retail Consumer Finance announced a seven-year deal to provide consumer credit card programs for Dick's Sporting Goods, Inc. through their over 400 stores in the U.S.

The credit card program includes the private label credit card and the co-branded Dick's MasterCard program, providing cardholders with security and convenience, as well as special financing promotions on larger purchase exercise equipment and sporting systems. The credit card program also offers $0 fraud liability and the opportunity to earn Scorecard points faster when using the credit card, earning rewards sooner.

“Dick's Sporting Goods, Inc. represents the American dream. What started as a modest bait and tackle shop in 1948 has grown into a national sports and fitness retailer with stores in more than 40 states. We are delighted to be working with them, providing credit programs for their customers and helping them write the next chapter in their incredible growth story,” said Margaret Keane, CEO and President of GE Capital Retail Consumer Finance.