Descente, Ltd. will open “Casa Descente” in Cortina d’Ampezzo, Italy, to showcase its winter sports innovations and support athletes and media participating in and covering the Winter Olympics, February 6-22.
“Casa Descente is designed as a hospitality space where athletes, teams, related personnel, and media can relax and immerse themselves in the total Descente brand experience,” said Descente. “This space showcases Descente’s craftsmanship, latest technologies and history; the elements that have enabled the brand to continuously create high-performance apparel supporting leading athletes around the world in achieving their peak performances.”
The pop-up will feature:
- An exhibition showcasing the company’s 90-year history, including its evolution into a maker of performance apparel for athletes. Racing suits from the company’s archives will showcase the brand’s garment technology, originally rooted in skiwear.
- A display of Descente racing suits for the national teams of Switzerland, Canada, Germany, Spain, China, and Korea.
- Items developed at Descente’s R&D hub, Descente Innovation Studio Complex (DISC) in Osaka, South Korea, and other facilities, highlighting Descente’s proprietary pattern-making techniques and advanced functionalities.
- A lounge area for viewing live competition coverage and highlight footage, as well as a hospitality area for interaction among athletes, teams and related personnel.
Images courtesy Descente
