Decathlon opened its first and only European airport store at the Geneva Airport (GVA) in Switzerland.
The 150-square-meter outlet (1,600 square feet) offers a specialized selection of essential sports equipment, travel accessories, and seasonal products including light technical clothing, sunglasses, sun protection, water bottles, small sports luggage and hiking electronics.
To adapt to passengers’ time constraints and variable flight schedules, Decathlon Switzerland will offer a Click & Collect system of connected lockers which are accessible 24/7.
Thomas Dezillie, marketing and communication director of Decathlon Switzerland, stated, “The opening of this store at Geneva Airport is an immense pride and is at the heart of our proximity strategy pursued in recent years. This is the first time in Europe that a Decathlon is establishing itself in an airport. The Geneva teams designed this 150-square-meter format to be as close as possible to the needs of the Swiss population and travelers — from smart convenience purchases to picking up orders at any hour of the night, thanks to our 24/7 lockers. We are bringing sport closer to everyone’s daily life, even while traveling.”
Kristina Mees, commercial and development director, Geneva Airport, commented, “With the arrival of Decathlon, Geneva Airport reinforces the diversity and quality of its commercial offering for the benefit of passengers, visitors, and employees of the platform. This unprecedented concept in Europe illustrates our desire to develop useful, accessible services adapted to new uses, while consolidating the airport’s commercial appeal.”
Decathlon operates two other airport stores at Rajiv Gandhi International Airport in Hyderabad, India and Faaa International Airport in Tahiti.
Image of courtesy Decathlon
