Dearfoams introduced its “The Perfect Pair” campaign, a holiday-themed instant win game that gives players the chance to win a daily slipper giveaway and to be entered into the grand prize drawing for big cash prizes, both for themselves and a charity of their choosing.
Between Nov. 11 and Dec. 25, Dearfoams Facebook “fans” can play the game via Dearfoams' Facebook page once per day (players must be 18 years of age or older). Gameplay is easy – simply click the three game pieces to “unwrap” the presents on screen. Each day, one lucky winner will reveal a matching pair of slippers and win their own pair of Dearfoams, just in time for the holidays. All who play – whether or not they win the daily giveaway – will be entered to win the grand prize: a $1,000 cash prize and an additional $1,000 charitable donation to a charity chosen by the winner.
While playing the game, consumers will see a variety of Dearfoams' newest slipper styles which can make great gifts for the holidays, including the Color Blocked Penny Loafer for men and the Sequin Boot for women. All who play also will receive a 15 percent off code their order on Dearfoams.com, where they can find all slippers featured on “Perfect Pair” game pieces, in addition to many more stylish and comfortable options.
“At the heart of this game are three things we know are important to consumers during the holidays – a feeling of comfort, the chance to have fun and the opportunity to give back,” said Erica Dann, marketing manager, Dearfoams. “This blend of aspirations meshes well with our brand, and we're excited to bring that blend to life through this game.”
Dearfoams feel like a slipper, but wear like a shoe. With outdoor-ready outsoles, these slippers are the anytime, anywhere footwear of choice.
To play “The Perfect Pair” instant win game and for official rules, visit facebook.com/Dearfoams.
