Dearfoams announced the promotion of LaShae Boone-McCray to vice president, head of sales. In this new role, Boone-McCray oversees the brand’s sales strategy and execution across all channels, reporting to company President Justine Suh.
Boone-McCray joined parent company RG Barry Brands over five years ago, first as a strategic account manager and most recently as the director of strategic accounts.
A footwear industry veteran with over 15 years of experience spanning retail, wholesale and private label development, she has “built and managed partnerships with top retailers, including Walmart, Target, Kohl’s, and DSW, Dearfoams reported in a media release. Her career began at Aldo, Inc. and Aldo Product Services in Montreal, where she advanced into senior leadership roles overseeing global wholesale distribution.
“LaShae is a dynamic leader who combines deep retail expertise with a strategic, forward-thinking vision for growth,” said Suh. “She has already had a transformative impact on our business, and I am thrilled to see her step into this leadership role as we continue to expand the Dearfoams brand in new directions.”
“Dearfoams has an incredible legacy as America’s comfort leader, and I’m excited to help write its next chapter,” noted Boone-McCray. “From retail floors to global wholesale, my career has given me a 360-degree view of this industry, and I’ve learned that the best results come from leading with authenticity, energy, and purpose. Together with our talented team, I look forward to driving growth, shaping the future of comfort and making a lasting impact across the footwear industry.”
Images courtesy Dearfoams
