DC Shoes has released its first snowboarding video, The Mtn. Lab Video. The video's packaging includes a 120-page full color book with photos and stories gathered throughout the Lab's existence, since the DC Mtn. Lab, DC's private snowboard training and R&D facility in Utah's Wasatch Mountains, was first conceived by DC President Ken Block in 1999.
“The Mtn. Lab has been such a great asset for DC and there are so many stories that have come out of there,” said Ken. “So we decided to capture it all on film and create a video that represents what goes on there on a daily basis. We couldn't have found a better person to document the fun than Pierre Wikberg. His style and success with his past videos (Robot Food's After Bang,
Lame and After Lame) made him the obvious choice because we wanted something that could showcase our riders' talents but also could show how much fun can be had at the Lab. Pierre exceeded my expectations for this project. That's saying a lot if you know me and DC! Thanks, Pierre!”
Pierre filmed, directed and edited the Mtn. Lab Video from January of this year through August and pulled all elements together to document what goes on at one of the best private snowboarding facilities on earth. “I'm psyched to see what people think of the whole package,” Pierre said. “I'm happy with the reactions we have gotten so far but I'm more psyched to see what people think
of it after lounging in their couch looking through the book, watching the video and peeping some of the bonus features. There's lots in here we can be proud of.”
The format of the 30-minute video begins following Ken Block making the first tracks on a powder day at the Mtn. lab. Viewers are then treated to action footage of the entire DC snow squad, including Travis Rice, Todd Richards, Travis Parker, Devun Walsh, Bjorn Leines, Eddie Wall, Simon Chamberlain, Jake Welch, and Priscilla Levac. While most of the fast-paced park riding takes place at the Lab, the DC squad hits the road on a mid-winter break trip to notable spots in Utah's backcountry, Montana, Northstar-at-Tahoe, and Breckenridge. DVD bonus features include trick tips, interviews, behind-the-scenes footage and more. There are also plenty of Mtn. Lab guests in
starring roles and cameo appearances, including riding scenes of Renee Renee and Sal Masakela, and Big Black on a Shred Sled.