DC Shoes appointed Jason Smith as its Snow Marketing Director. In his new position at DC, Smith will oversee the planning and activation of all of DC's Snow Marketing initiatives including print, digital, team, and events.
“I'm excited for this journey and am honored to be working for such an iconic brand,” said Jason. “I'm really looking forward to combining my previous experience in all aspects of the industry and working with our elite team of athletes.”
Jason comes to DC with 20 years of experience in the snow industry and brings knowledge of marketing, events, sales, and experience as a professional athlete. He will be working closely with Nick Olsen, DC's Snow Team Manager, and all of the DC Snow team riders to continue to grow the DC's Snow program.
“We are looking forward to having Jason lead the Snow Marketing program and team as we head into the Winter 2011 snow season,” said Kelly Magrath, DC's VP of Marketing.
DC Snow team riders include Devun Walsh, Iikka Backstrom, Lauri Heiskari, Aaron Biittner, Travis Rice, Torstein Horgmo, Halldor Helgason, Kimmy Fasani, Raewyn Reid, Jonas Carlson, Lonnie Kauk, Ryan Tiene, and Andrew Geeves. The DC Snow Collection includes snowboards, snowboard boots, outerwear, and accessories.
