Davidson's, one of the nation's top firearms wholesalers, announced the recent promotion of Matt Nicholson to vice-president of sales.

“During Matt's tenure at Davidson's he has proven himself to be a very effective leader. Matt has helped build our sales organization into what I believe is the finest in the industry,” said Davidson/s CEO Bryan Tucker.
“While our sales force is large in size, Matt has helped ensure that our sales representatives maintain a one-to-one relationship with our customers. Davidson's looks forward to benefitting from Matt's skills for many years to come.”

Since joining Davidson's in July of 2009, and as National Sales Manager, Nicholson has proven to be an invaluable member of the Davidson's team. Under his direction and leadership Davidson's has achieved over a 72 percent growth in sales.

His contributions to the Davidson's team have drawn on his experience in complex sales techniques, mentoring, rep development, strategic account management and call center efficiencies.

Prior to joining Davidson's, Nicholson worked in Reservation Sales with Northwest Airlines, and has served as Sales Manager with FireTap Communications, Sales Manager with Direct Alliance Corporation on the Toshiba Direct program, and was Partner Sales Manager with iLinc Communications.