Davidson’s, a national firearms wholesaler, announces the addition of Carl Zeiss Sports Optics to its product offerings.

Founded over 165 years ago as a small optical and mechanical engineering workshop, today ZEISS is internationally renowned and the ZEISS name is a hallmark of quality and innovation, especially when it comes to the demands of hunting.

“It is with great excitement that we announce that Davidson’s is now carrying ZEISS optics. Their product, marketing and management quality are exceptional and we are extremely proud to have them as a distribution partner”, said Bryan Tucker, CEO of Davidson’s, Inc.

“We are extremely excited and pleased to have Davidson’s on board,” said, Vice-President of Sales and Marketing for Carl Zeiss Sports Optics. “This was a very strategic move to add a high quality distributor who knows how to support our dealer network.”

“I have worked with Davidson’s in the past and they are one of the very best in our industry. We look forward to great things with this partnership between Davidson’s and Zeiss,” said Pearson.