Darn Tough Vermont founder and owner Ric Cabot will appear live during CNBC’s “Squawk on the Street” show Friday morning as a member of the CNBC Small Business Council to discuss the challenges and opportunities facing small business owners.


“I am pleased to offer my commentary on the state of small business in this country through the national platform provided by CNBC,” said Cabot. “I am hopeful that the lessons I have learned as the owner of a multi-generational family business will help guide other small business owners and entrepreneurs toward their own successes.”


Cabot is expected to make his debut appearance around 10:30 a.m. April 15 EST during the show, which is hosted by Mark Haines and Erin Burnett. “Squawk on the Street” is filmed live from the New York Stock Exchange. Cabot will be taping his first on-air appearance live from the Darn Tough mill in Northfield, VT.