Dana Design has hired four long-time outdoor industry sales representatives to market the brands packs, travel bags and tents to specialty retailers in 17 states. Peter and Jen Grimes, based out of Frederic, Wis., cover Illinios, Minnesota, Wisconsin, Iowa, Missouri, Kansas, Nebraska, South Dakota and North Dakota; Walter Earnest, based in Austin, Texas, now handles Texas, Arkansas, Louisiana and Oklahoma; and Keith Reis from Boulder, Colo., is responsible for dealers in Colorado, New Mexico, Wyoming and Utah.
“Were glad to have solid representation in these markets with the new team,” said Andy Anderson, Dana Designs sales manager. “Now that weve expanded our product line into womens, street and value oriented packs, a wider base of outdoor enthusiasts are drawn to the brand beyond our typical high-end product savvy consumer. The line presents an exciting and different opportunity for our dealers.”
