Dahlgren Footwear  has hired Denver, CO-based sales veteran Joe Decker and his daughter Katie Decker to represent the brand in the Rocky Mountain territory.


Joe Deckers experience includes over 34 years of repping service, with eight years of specialty retail prior to that, for a keen knowledge and appreciation of both sides of the order sheet. Katie Decker brings marketing experience and five years of direct rep experience, along with a number of years of indentured servitude with Joe prior to that. Katie combines big picture thinking with on the ground action to complete the Decker team.


The Deckers understand sales, positioning, and the outdoor and athletic markets, said Kris Dahlgren, President of Dahlgren Footwear. Joe and Katie have a reputation for making the sale and keeping their retailers happy. Were very excited to be working with them and focusing on opening more doors in some of the most active states in the country.


We have been thoroughly impressed with Dahlgren socks and the Dahlgrens themselves, Joe Decker echoed. The quality of the product, combined with their fantastic customer service and the ease of working with the Dahlgren family makes it a great match for our business. It also allows us to be able to offer our retailers head-to-toe product options.


The Decker team repertoire also includes Skins, Zeal Optics, Jaco, GeigerRig and Green Layer.


Based in Tualatin, OR, Dahlgren Footwear designs and manufactures premium Alpaca/Merino wool blend socks with patented moisture management technology.