Cybex International, Inc. is providing a new how-to resource that makes public relations more accessible for its business partners, club owners, personal trainers, recreation center facilitators and other fitness professionals. The company’s how-to booklet is available for download at “Cybex Public Relations Guide: Helping You Build Your Business & Brand.”
“Many club owners and fitness entrepreneurs have a great message to share with customers but haven’t discovered the power of public relations,” said Lisa Juris, vice president of marketing for Cybex. “By incorporating public relations into their business growth strategy, fitness professionals can reach the right audience and make the kind of impression that traditional marketing or advertising simply can’t provide. Our free guide isn't intended to take the place of a full-service public relations firm, but provides helpful background information and tips for getting started.”
The 31-page guide offers tips on how fitness professionals can use public relations to promote their business, build their brand and attract new clients through earned media coverage. Highlights include:
- How to spot the differences in public relations from marketing and advertising
- How to build media relationships
- How and when to promote news
- How to target an audience using both traditional and social media
- How to drive media to your event
- How to write a press release
“I’ve long been concerned that PR in fitness and recreation is all-too-often done really badly”, said Nigel Benton, publisher of Australasian Leisure Management magazine. “Kudos to Cybex for taking this initiative to inform fitness businesses about why media matters and how to make the most of media, especially when it comes to growing a business.”
