According to Coremetrics Inc., a web analytics firm, sales were up 13.7% on Cyber Monday over year-ago levels. The average dollar amount consumers spent per online order rose 38.2% from Cyber Monday 2008 ($180.03 versus $130.24), led by apparel retailers.
Consumers bought nearly 10% more items per order on Cyber Monday 2009 compared to Black Friday 2009 and nearly 30% more compared to Cyber Monday 2008.
Consumer shopping hit its peak from 9-10 a.m. PST, but maintained stronger momentum throughout the day than on Cyber Monday 2008.
On Black Friday, only sales grew 24.1% compared to Black Friday 2009. Consumers spent more per online order ($180.03 versus $170.19 for an increase of 5.8 percent) compared to Black Friday 2009.
Retail Categories compared to Cyber Monday 2008 (year/year):
* Apparel retailers and jewelry retailers reported the biggest jumps in the average dollar amount consumers spent per online order, up 26.4 percent and 14.3 percent respectively.
* Sports apparel and gear retailers reported a rise of nearly 55.0 percent in the number of new consumers visiting their sites. But the average dollar amount consumers spent per online order declined slightly by 3.1 percent.
* Department stores also did a good job of attracting new consumers to their sites, reporting a 33 percent increase. However, average order value was down nearly 10 percent.
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Coremetrics collects sales data from 500 retailers, including Petco Animal Supplies Inc., Bath & Body Works and Office Depot Inc.