CW-X, a division of Wacoal Sports Science Corp., will celebrates its 10th anniversary this August at Outdoor
Retailer Summer Market 2012, the Salt Lake trade show where it all
started, WSSC executives will take a brief moment to toast their first
10 years, then continue their steady pace towards U.S. and international
expansion of the brand.

Despite the worst recession in a generation a few years ago, the company
has experienced an average annual growth rate over 35 percent due, in
part, to the passion of its original management team of former
collegiate and international level track and field athletes, and ski
racers who are still at the helm.

Company president and chief operating officer John L.A. Wilson, a former
track runner for Boston University and Great Britain, and veteran of
Reebok, Converse and Duofold, assembled a team of fellow competitors who
view past success of the brand as a building block for future growth.

“As athletes, we're never satisfied. We're always competitive. We're
pleased with our growth over the past decade, but are much more focused
on seeing how far we can grow in the future. We still have a great deal
to accomplish,” said Wilson.

Positioning WSSC's CW-X performance apparel as “equipment” for the
endurance athlete, Wilson's strategy is to concentrate more resources on
product and marketing tactics that have been most effective in growing
the company, and consistently targeting specialty retail distribution
channels.

The company's print and web advertising has an edgy yet tongue-in-cheek
attitude to make media budgets work harder with headlines such as: “If
Cheetahs had to wear tights, these would be their tights (they'd need a
hole for the tail of course)”; “when you go for a run, your boobs
shouldn't go for one of their own”; and “fresh powder today, fresh legs
tomorrow.”

Sponsorships over the past decade have tended towards product support of
a variety of teams and events, from the U.S. Bobsled, Luge and Skeleton
teams, to the U.S. Telemark Team, USA Mountain Running Team, the Alpine
Canada Ski Team, Gloucester Rugby FC (UK), the Escape from Alcatraz
Triathlon, and most recently, the Jubilee Arctic Expedition to the
Canadian High Arctic, and the upcoming Pikes Peak Marathon race
series.

WSSC also promotes a disciple-like following through various social
media outlets, a Sports Medicine Advisory Board, and its Team CW-X
comprised of regional and national level endurance athletes and
ultra-distance racers. In fact, CW-X has been extensively tested and
proven in competition by Olympians, Tour de France cyclists, successful
Mt. Everest expeditions, and professional baseball, football, soccer,
and rugby players.

“It's never about what you spend for marketing, it's about how
creatively you spend it,” says Wilson. “We don't have the vast resources
and funds to compete with the large global sports brands so we have to
look for unique niche opportunities to build brand awareness and trial,
beyond just writing a big check for an event or superstar athlete.”

Wilson continues, “Our goals for the next five years are to remain true
to our brand positioning, continue to develop innovative products,
increase brand awareness and market share in the U.S., and develop the
international business.

“We know who we are, and we concentrate on what makes the brand unique.
The formula has worked for 10 years and has been a proven recipe for our
success.”