Cutters, known for its football gloves featuring C-TACK proprietary grip technology, has unveiled a new brand logo and tagline, “Grip The Greatness,” which coincides with its transition to an all-football brand identity. The fast, flashy look is on an all-new line of gloves launching this spring, and it is also reflected on the Cutters website and social media channels.
The new Cutters logo is meant to highlight the brand’s strength within football, providing players with an edge of confidence on the field thanks to innovative technology, a competitive attitude and a toughness that has kept products on the hands of athletes at every level.
In the logo, the Cutters green is livelier, the “C” is bolder and the font has a sharpness that cuts through empty space. The “Grip The Greatness” tagline highlights the gloves’ key performance benefit–the industry-leading grip provided by C-TACK technology–with an inspirational call to action for football athletes everywhere. Both the logo and the tagline are designed to better identify with football, where the brand began when Jeff Beraznik founded it in 1997, developing a product inspired by industrial gloves made for glass handlers and cutters.
“We’re very proud to see the new Cutters logo and identity come to life with a sharper football focus,” said Mary Horwath, senior vice president of marketing for United Sports Brands, the parent company of Cutters. “While C-TACK continues to set the standard in grip, this new look elevates the brand to a bolder, more tenacious attitude that fits so well into the game.”
The refreshed Cutters logo is featured on an all-new line of gloves launching this spring. First are receiver gloves: the Rev Pro 3.0, Rev Pro 3.0 Solids and Rev 3.0 are all now available, including customizable “Build Your Own Glove” versions of the Rev Pro 3.0 and Rev 3.0 exclusive to CuttersSports.com. Each of these models features new printed palms integrated with C-TACK technology, plus fit and feel enhancements that maximize performance. Launching in April are the all-purpose Gamer 3.0 glove and the Force 3.0, which provides substantial padding and strategic C-TACK placement better suited to linemen.
The new Cutters logo will also be featured in JE11 by Cutters, a collaborative partnership between Cutters and New England Patriots wide receiver Julian Edelman. The Signature Series model with the new logo is now available in red, with additional colors–black, white and navy–launching in April on CuttersSports.com.
Cutters is the official glove of national youth football organizations USA Football and Pop Warner. Cutters is a member brand of United Sports Brands, located in Fountain Valley, CA.
