Crunch Fitness announced the upcoming opening of Crunch Paradise Valley in Phoenix, AZ. The $5 million, 48,000-square-foot member-based fitness facility will open this winter.
Operated by Crunch Fitness franchisee Southwest Fitness Holdings LLC, a subsidiary of CR Fitness, Crunch Paradise Valley will be located at 10665 N. Tatum Blvd.
A highlight of the feature space is the company’s new Crunch 3.0 design, which includes expanded strength-training sections, an optional heated fitness studio and new recovery modalities.
Southwest Fitness Holdings reported it is “on track to operate five Crunch gyms in Arizona by the end of 2026.” Its parent company, CR Fitness Holdings, backed by investment firms North Castle Partners and Sixth Street, also reported that “it is on track to operate 110 locations nationwide this year.”
“I cannot be any more excited about expanding our Crunch footprint into Arizona,” said Scrimale. “Phoenix deserves the best in fitness, and we’re here to deliver it.”
Crunch Fitness has over 580 locations in the U.S.
Image courtesy Crunch Fitness
